BHSN SEO/GEO Foundation
I mapped search intent in the legal and AI domain, then built the SEO infrastructure and content operation system.
Result: 961,776 organic impressions and 50+ target keywords ranking in the Top 10.
I am a marketer who turns search acquisition, content, campaigns, CRM, and conversion measurement into one connected user journey. Rather than treating messaging, data, and execution as separate tracks, I design the structure that carries users from discovery to retention.
My experience spans AI legaltech SaaS, agtech platforms, travel content startups, and a foreign policy think tank. Across very different environments, I have focused on building consistent flows between user experience, messaging, and conversion.
Core Capabilities
- Designing organic acquisition through search intent and content architecture.
- Translating brand messaging and user touchpoints into a consistent language system.
- Improving performance by connecting campaigns, CRM, measurement, and conversion flows.
Selected Results
- BHSN SEO/GEO foundation: 22,132 organic clicks and 961,776 impressions.
- BHSN website improvement: monthly sign-ups increased from 36 to 70.
- Greenlabs CRM operations: W+1 retention improved from 52% to 65%.
- Brunch: 10,671 subscribers and roughly 970,000 cumulative views.
Experience
2024.04 - 2026.02
BHSN / Marketing & Communications Team
Designed an SEO-led acquisition structure for a B2B SaaS product and refined website messaging and conversion flows.
2023.04 - 2023.08
Korea Startup Forum / COMEUP Marketing Team
Set up event website tracking, ran digital campaigns, and coordinated with agency partners.
2020.11 - 2023.03
Greenlabs / Service Division, Content Team
Worked on global SEO, CRM, retention improvement, employer branding, and brand story content.
2018.10 - 2020.10
Freelance Work
Expanded my personal brand and storytelling practice through Brunch essays, book publishing, and photography projects.
2017.01 - 2018.09
Kailua / Content Team
Planned and produced travel content, building hands-on experience across editorial planning and production.
2015.07 - 2016.12
Asan Institute for Policy Studies / Public Relations Office
Handled press releases, media relations, press briefings, event operations, and field documentation.
Representative Projects
BHSN Website Conversion Improvement
I refined product messaging, CTAs, sign-up flows, and event tracking into a stronger conversion structure.
Result: Monthly sign-ups increased from 36 to 70, an approximately 94% lift.
Greenlabs CRM and Retention Improvement
I designed content and CRM messages around crop cycles and agricultural work patterns to give users reasons to return.
Result: W+1 retention improved from 52% to 65%.
Greenlabs Brand Storytelling and Employer Branding
I expanded the company's agtech identity through recruitment messaging and customer interview content.
Result: Employer branding campaign operations and a seven-part farmer interview series.