I identify what users are searching for around a product, then design the information architecture and content flow that meet that demand. My focus is not simply publishing more articles, but building a path where the right keywords lead to discovery, trust, and eventually conversion.
BHSN SEO for B2B Lead Acquisition
2024.04 – 2026.02
294B2B leads from organic search2024.07–2025.05
Context
- A search channel was needed to reach potential customers for a legal AI B2B SaaS product.
My role
- Built the SEO infrastructure, keyword map, editorial strategy, publishing process, and performance measurement.
Approach
- Mapped content to awareness, consideration, and conversion intent.
Execution
- Produced and operated 110+ blog posts.
- Managed titles, metadata, internal links, and measurement with GA4, GTM, Search Console, and Looker Studio.
Cumulative search results
- 22,132 organic clicks · 961,776 impressions.
- 50+ target keywords in the Top 10. These cumulative figures use a separate reporting scope from the leads above.
Weatherstone Local and Activity SEO Architecture
2026.06 – 2026.09
10,812Search impressions2026.06.15–08.31
460Search clicksGoogle Search Console
Context
- Connect local weather and outdoor activity search intent to service content.
My role
- Planned content architecture and shared templates; prepared copy, metadata, URL rules, and design/development handoff.
Execution
- Documented 40 canonical and 103 alias rules.
- Produced and QA-reviewed 1,000 local content packages and documented indexing checks.
Scope
- Scope: production and QA of 1,000 local content packages.
- Historical, site-level results from Google Search Console.
Global SEO Content Strategy for Greenlabs
2022.11 - 2023.01
Context
- As Greenlabs prepared to launch Farmy, the global version of its agricultural service Farm Morning, the team needed to redefine search approaches and content structures by country.
- The task required more than translation. We needed to understand how the service could be discovered in each market and how content operations should adapt.
Role
- Designed the SEO content framework for global service expansion.
- Worked with a growth marketer to define country-level content direction while balancing search strategy and production feasibility.
Strategy
- Focused on building a scalable structure for search demand and content architecture across 82 countries and 10 languages.
- Used domestic content operations experience as the base for a global content framework.
Execution
- Researched agricultural keyword demand by country, defined content frames, and separated topics that required localization from topics that could use a shared global structure.
Results
- Created a foundation for applying domestic content operations experience to global content strategy.
- Gained hands-on experience designing search-friendly content structures for a global service stage.
Organic Content Production for Fresh Market
During my time at Greenlabs
Context
- Fresh Market needed organic content that could respond to agricultural and crop-related search demand and improve search acquisition.
Role
- Wrote and distributed long-form organic content, then reviewed performance after ad and KakaoTalk message distribution.
Strategy
- Structured topics around cultivation and purchasing questions that users were already searching for, turning them into informational content discoverable through search.
Execution
- Produced organic content to support Fresh Market SEO.
- Wrote long-form content with search potential and monitored user response after promotion and message delivery.
Results
- Published two pieces of content that appeared on the first page of Google search results.
- Gained end-to-end experience from early organic content planning to distribution and response analysis.
