Context

• BHSN needed a content strategy and execution system for lead generation in a legal AI B2B SaaS market, starting from the initial SEO/GEO setup.

Role

• Led SEO infrastructure setup and content strategy.
• Owned the full process from search measurement, keyword mapping, publishing operations, and blog direction to ongoing performance review.

Strategy

• Segmented legal and AI keywords by search intent, then designed content calendars and editorial structures by category.
• Built a measurement setup across Google Search Console, GA4, GTM, and Looker Studio to review search acquisition and conversion flow together.
• Created content for different stages of awareness, consideration, and conversion instead of relying on volume-based publishing.

Execution

• Built a core keyword map and produced or managed more than 110 blog articles.
• https://allibee.ai/blog
• Prioritized topics with search potential and consistently managed titles, meta structure, article flow, and internal linking.
• Translated complex AI and legal concepts into practical language that could work for search and for real users.

Results

• 22,132 organic clicks.
• 961,776 organic impressions.
• 50+ core keywords entered the Top 10.
• Average search position of 6.3.
• Average page engagement time of 1 minute 12 seconds.
• 59.4% CTR for branded keywords.

Context

• As Greenlabs prepared to launch Farmy, the global version of its agricultural service Farm Morning, the team needed to redefine search approaches and content structures by country.
• The task required more than translation. We needed to understand how the service could be discovered in each market and how content operations should adapt.

Role

• Designed the SEO content framework for global service expansion.
• Worked with a growth marketer to define country-level content direction while balancing search strategy and production feasibility.

Strategy

• Focused on building a scalable structure for search demand and content architecture across 82 countries and 10 languages.
• Used domestic content operations experience as the base for a global content framework.

Execution

• Researched agricultural keyword demand by country, defined content frames, and separated topics that required localization from topics that could use a shared global structure.

Results

• Created a foundation for applying domestic content operations experience to global content strategy.
• Gained hands-on experience designing search-friendly content structures for a global service stage.

Context

• Fresh Market needed organic content that could respond to agricultural and crop-related search demand and improve search acquisition.

Role

• Wrote and distributed long-form organic content, then reviewed performance after ad and KakaoTalk message distribution.

Strategy

• Structured topics around cultivation and purchasing questions that users were already searching for, turning them into informational content discoverable through search.

Execution

• Produced organic content to support Fresh Market SEO.
• Wrote long-form content with search potential and monitored user response after promotion and message delivery.

Results

• Published two pieces of content that appeared on the first page of Google search results.
• Gained end-to-end experience from early organic content planning to distribution and response analysis.