I design messages and information at the right moment so users have a reason to come back. My strength is connecting content and CRM into one user experience, from message copy to the design of revisit flows.
Weatherstone User-state and Weather-based CRM Design
2026.06 – 2026.09
Context
- Guide the next action based on feature use and current weather.
My role
- Planned user-state CRM scenarios, Push and Kakao copy, send conditions, priority, and duplicate prevention.
Execution
- Designed onboarding for alarm setup and D-day registration.
- Wrote morning and lunchtime weather messages; documented deep links, UTM, and send conditions.
Deliverables
- Documented scenarios, messages, send conditions, and operating policies.
Greenlabs CRM Messaging and Retention Improvement
2022.01 - 2022.10
Context
- As post-signup churn increased, the service needed a stronger retention structure that would encourage users to keep returning.
Role
- Developed messaging strategy by user type and wrote CRM copy.
- Also planned and produced target-specific content from the perspective of a content owner.
Strategy
- Worked with a CRM marketer to segment users by crops, farming seasons, and agricultural activity cycles, then designed timely messages for each context.
- Managed content planning, CRM delivery messages, and in-app revisit flows as one connected user experience.
Execution
- Designed message copy and structure aligned with Braze CRM operating standards.
- Continually improved target-specific content, push notifications, in-app messages, and other revisit prompts.
Results
- Content and CRM team result: W+1 retention 52% → 65%, +13pp.
- WAU 122,717 → 144,197
Onboarding and CRM Message Optimization
2021.12 - 2022.03
Context
- The service needed to improve existing onboarding and CRM messages to increase early activation after signup.
Role
- Wrote CRM channel messages and copy, and organized the onboarding message structure for new service users.
Strategy
- Separated the information and messages most relevant to each user type, then rebuilt the copy system around action-oriented prompts that supported early activation.
Execution
- Worked with a CRM marketer to improve onboarding messages and copy by stage, and organized situational action-prompt patterns.
Results
- Open rate improved from 48% before rewriting to an average of 75% after rewriting.
- Average lift of 27 percentage points.
