I do not treat content as a one-off deliverable. I design and produce content around the right format, purpose, and user flow. With hands-on experience across writing, photography, and video, I can choose the format that best serves the message and turn it into an operable content strategy.

Weatherstone Content Planning and AI-assisted Production

2026.06 – 2026.09

28Directly written pieces7 categories

≈1,100AI-assisted production & QAContent items

Weatherstone place recommendations — 7 categories · 28 directly written pieces

Weatherstone activity content — AI-assisted production and QA

Context

Help users choose places and activities after checking the weather.

My role

Content taxonomy and templates, original writing, AI-assisted production and QA, copy and development handoff.

Execution

Directly planned and wrote 28 place recommendation pieces across seven categories.
Produced, classified, and reviewed approximately 1,100 activity content items with AI assistance.
Defined title, description, body, CTA, and metadata requirements.

Deliverables

Shared templates and quality checks for original and AI-assisted production.
Documented production requirements and review procedures by content category.

Retention Content Production and Operations at Greenlabs

2021.12 - 2023.03

Retention content inside the Greenlabs app

Context

Users were signing up but retention was dropping, causing user churn and wasted marketing spend.

Strategy

Designed a content approach that gave farmers practical reasons to keep returning to the platform by continuously providing useful information inside the service.

Execution

Planned and produced informational content such as local agricultural subsidy guides and essential crop-cycle work tips.
Worked with CRM marketers to distribute content in ways that matched user segments.

Results

Connected crop- and season-specific content with CRM messages to encourage return visits.
Built a repeatable content production system that could be operated continuously.

Live Broadcast Production Setup at Greenlabs

During my time at Greenlabs

Greenlabs developer recruitment livestream cover

Greenlabs developer recruitment livestream panel

Broadcast equipment and monitoring setup

Context

After COVID-19 increased demand for internal and external livestreams, the company needed an in-house broadcast setup and operating system.

Role

Worked on a four-person project, focusing on live production setup, show structure, directing, and interstitial content planning.

Strategy

Standardized the streaming environment for different formats, including developer recruitment sessions, internal town halls, and Baemin Live broadcasts.

Execution

Configured the OBS Studio workflow, ATEM Blackmagic switcher, audio system, cameras, and technical documentation.
Managed the full production flow, including office tours, brand films, show structure, and directing.

Results

Built a stable livestream production system.
Increased average monthly developer applicants from 20 to 50.
Created an operating system that could be handed over smoothly after team transfers.
Helped complete the recruitment rebranding effort by connecting employer branding with live broadcast execution.

Travel Content Series Planning and Production at Kailua

2017.01 - 2018.09

Context

Kailua, a Jeju-based IT startup, operated Daily Jeju, a travel preference analysis service. The team needed content that helped users understand their travel tastes more vividly.

Strategy

Instead of listing tourist information, I designed branded content that helped travelers discover their own preferences through the lives and perspectives of people living in Jeju.

Execution

Planned series-format content such as "A Very Private Jeju" and "The Table of Jeju."
Handled casting, interviews, video shooting and editing, subtitle design, and follow-up articles.

Results

Built a branded travel content format combining video and writing.
Developed experience designing content direction and tone consistently from planning through production.